4 ARTISTS. 4 CITIES. 1 FINAL SHOWCASE IN BANGKOK.

Road to FAM is a multi-city music series created with 88rising to spotlight emerging talent across Southeast Asia. The series toured Asia before making its final stop in Bangkok as part of the Official Music Program for Splash - Soft Power Forum.

In May, the Road to FAM multi-city music series toured Manila with Zack Tabudlo (PH), Singapore with FARIZ JABBA (SG), Kuala Lumpur with ZAMAERA (MY), and Jakarta with RAMENGVRL (ID). All four artists will land in Bangkok for the final showcase on July 9th transforming Hua Lamphong Train Station into an entertainment experience joined by headliner, MILLI (TH) and other Thai acts.

4 ศิลปิน 4 เมือง 1 โชว์สุดท้ายที่กรุงเทพฯ

Road to FAM คืองานโชว์ดนตรีที่เดินทางหลายเมืองทั่วเอเชียตะวันออกเฉียงใต้ จัดขึ้นร่วมกับ 88rising เพื่อเปิดพื้นที่ให้ศิลปินรุ่นใหม่ได้เฉิดฉาย สู่สายตาผู้ชมทั่วภูมิภาค โดยในเดือนพฤษภาคมที่ผ่านมา เดินสายไปแล้ว 4 เมือง ได้แก่…

​•​มะนิลา กับ Zack Tabudlo (ฟิลิปปินส์)

​•​สิงคโปร์ กับ FARIZ JABBA (สิงคโปร์)

​•​กัวลาลัมเปอร์ กับ ZAMAERA (มาเลเซีย)

​•​จาการ์ตา กับ RAMENGVRL (อินโดนีเซีย)

ทั้ง 4 ศิลปินจะมารวมตัวกันที่กรุงเทพฯ สำหรับโชว์สุดท้ายในวันที่ 9 กรกฎาคมนี้ ที่สถานีรถไฟหัวลำโพง ซึ่งจะถูกเปลี่ยนให้กลายเป็นพื้นที่แห่งความบันเทิง 

โดยมี MILLI (ไทย) นำทีม พร้อมด้วยศิลปินไทยอีกมากมาย โชว์นี้เป็นส่วนหนึ่งของ Official Music Program ภายในงาน Splash - Soft Power Forum

HEADLINER: MILLI

MILLI is a Thai rapper who rose to global prominence through 88rising’s Head in the Clouds collaborations and cross-genre work with artists like Jackson Wang. She made history in 2022 as the first Thai solo artist to perform at Coachella. There, her viral “Mango Sticky Rice” performance, complete with onstage dessert-eating – sparked global headlines and landed her on BBC’s 100 Women 2022 list. Known for hits like “Sudpang” and “Phak Khon”, she most recently brought Muay Thai legend Buakaw Banchamek onstage during her set at this year’s Head in the Clouds Festival in Los Angeles. 

Fresh off these milestones, MILLI will headline alongside Road to FAM artists, plus soon-to-be-announced Thai talents, uniting Southeast Asia’s music scenes for one night at Road to FAM – The Finale in Bangkok.

LINEUP

Fariz Jabba – the raw storyteller blending hip-hop with narratives of urban Southeast Asian life, known for viral tracks like “Ape Sia”.  He headlined Road to FAM’s show in Singapore, lighting up the venue with narrative-driven rap odes to street life (“X Games”, “Dark Thoughts”), Y2K glitch visuals, and a mid-set tribute to his fiancée.

Flower.far is a Thai R&B singer who debuted in 2022. She is known for her emotional music and has gained international recognition through platforms like COLORS, NME100, and Spotify RADAR campaigns. Her song "FOLLOW" was a buzz in Thailand and internationally.  In 2024, she collaborated with Fern on "Yellow Cab" and with MILLI and GALCHANIE on "DREAMGALS," with their song "SORRY" getting over 20 million YouTube views and going viral on TikTok.

GALCHANIE is an emerging Thai artist who debuted in 2022. She gained significant recognition in 2023 through collaborations and viral social media challenges, including "Pud Loi Loi" with MAIYARAP and NAMEMT, and her solo track "Succubus." Her song "Baby Tee" also went viral with its unique choreography. Her collaboration with MILLI and Flower.far on "DREAMGALS" also resulted in viral tracks across Youtube and Tiktok.  Beyond performing, GALCHANIE has proven her songwriting abilities, writing hits like "Hot2Hot" for 4EVE and "แอ่นระแนง" for Alie Blackcobra.

PROXIE is a six-member Thai pop group to know, with over 475K monthly listeners on Spotify, with early tracks such as "คนไม่คุย (Silent Mode)" gaining a standout 32M+ streams and hitting #1 on iTunes and #2 on Spotify's Top 50 Thailand.  Beyond their group work, PROXIE members have launched successful solo projects, with notable tracks including Gorn's "Someone Someday" and Victor's "เริ่มก่อน (If I Could)". 

RAMENGVRL – the 5-time Anugerah Musik Indonesia (AMI) award-winning rapper from Indonesia, who gained fame following the release of “Cashmere”. RAMENGVRL headlined Road to FAM Jakarta, where she rewrote hip-hop’s rules with razor-sharp lyricism on tracks like “Vaselina” or “Be My Baby” as local fans rapped and sang word-for-word.

Thai record labels WAYDAY & IAM will collaborate with Future Asian Music to unveil a specially curated group showcase, consisting of rising Thai stars like: AOM from Hangnokyung, EYE from EYERICE, ICE & NOODEE from MKF, Mighty from WHITELIE, Pookan from Dansonthaya, RATTANAPORN and Sammy Niche.

Zack Tabudlo – the viral balladeer and the Philippines’ first male solo artist to achieve 1 billion streams on Spotify.  Zack Tabudlo, transformed his hometown venue with a headlining show in Manila through soul-baring anthems like “Victim”, “Diving”, and “MANLOLOKO”, blurring Tagalog and English. 

ZAMAERA – the female rapper who became a pioneering force in Malaysia’s rap scene after releasing her viral track “Helly Kelly”. She headlined Road to FAM in Kuala Lumpur, turning heads at the sold-out show in her denim-clad swagger while belting catchy anthems like “Helly Kelly”, while igniting the crowd into full-on dance breaks

Road to FAM – The Finale is proud to be part of the Official Music Program for Splash - Soft Power Forum, curated by 88rising and Future Asian Music.

About the Series

Future Asian Music (FAM) and innovative lifestyle brand Levi’s® announce Road to FAM, a free multi-city music series touring Singapore, Jakarta, Manila, and Kuala Lumpur in May. The series puts a spotlight on four of Asia’s rising artists, who are joined by Thai global sensation MILLI in the tour’s finale show at FAM Bangkok festival on July 9, 2025 transforming the iconic Hua Lamphong Train Station into a cultural experience.

Coinciding with the Levi’s® brand anniversary of its iconic 501® jeans, the initiative honors the brand’s legacy of cultural innovation while amplifying FAM, a community and content-driven music distribution platform from global music collective 88rising nurturing Asia’s next generation of musical artists.

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